Most of us know “Which?” from the magazine stands. However, despite the fall in popularity of printed magazines, Which remains as relevant today as it ever has and provides much needed support and protection to today’s consumer. We therefore explore why you should consider subscribing to Which? and their services.
Who are Which?
Which? is actually a brand name. It belongs to the registered charity “Consumers’ Association” and exists to promote informed consumer choice and to raise awareness of consumer rights. The organization was established in 1957 as a response to rapid changes in the product market and related consumer behaviour. Since their start from a converted garage in Bethnal Green, Which? has grown to almost a million subscribers. They are best known traditionally for their independent testing of products, particularly White Goods and other home appliances.
This independence is their key. Whilst most review sites are somewhat biased in their opinions (most are looking to sell a certain product or promote a certain service), Which? remain completely independent. They do not endorse any specific product promotion, nor do they accept any external sponsorships – proven by the lack of a team sponsor for their 5-a-side team!
It doesn’t end at product reviews
Whilst Which? are best known for their product reviews, the ever changing consumer environment has meant it has been essential for Which? to adapt as an organisation. They have continued to support the consumer and their buying power. Examples include tackling banking reform, campaigning for clearer energy tariffs, providing students with advice on universities, legal advice and unbiased, commission free mortgage advice.
They are also available across a huge range of platforms. They provide online reviews through their website, a digital and printed copy of the magazine, the Which? money podcast, a money helpline and much more. They even have a series of apps for your smart phone that can help you stay protected as a consumer.
Why should I be subscribing to Which?
Whilst a lot of the information is provided free of charge (including the buying advice and all money reviews and advice), much of the value is provided to Which? subscribers. To subscribe to Which? is simple and very affordable. Membership costs £10.75 per month, which included the monthly Which? magazine delivered to your door each month, unlimited access to the website, free advice from the member services and unlimited legal advice on consumer issues.
Whilst a monthly outlay may seem like a barrier, the additional value it provides more than pays for itself. Avoiding the latest dodgy schemes or products and understanding the best options for spending, saving, investing and giving will all keep you on the financial straight and narrow.
With companies out there trying to take advantage of you as a consumer, having Which? there to watch your back can be a great comfort.
Even better, you can sign up to Which? by following the banner below and the first month will only cost you £1, and there is no obligation to continue as a subscriber after this first month (although we would recommend you did). Try it today to see why Which? remains a must-have for consumer protection and advice: